Ford's SportKa - This advert contains mild horror, showing the car decapitation a cat with its sun roof. However, it isn't that explicit, so it would fall under the genre of mild horror. Studying the mise-en-scene of the advert, we can see that the aimed audience are wealthy, judging by the manicured surroundings, but in the cars other advert, it shows the car outside terraced council housing. From this we can see that the car is elegant and manicured, yet affordable. The history of the ford Ka has been bleak, with the vast majority of buyers being female due to the cars styling. Ford have given the car a new look, appealing to the young male market - we can tell this from the colour and styling.
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