Audience Profile & defining a target audience

The images above show the results of questions we asked perspective students to stratford college. These questions asked about hobbies, and what they spent money on. Atypical answer to the questions looked as follows:

What do you enjoy doing at the weekend? Shopping, and going out with friends. (The images to reflect this question are the shopping bags, and the vodka)

What do you spend money on in an average week? Bus fare to and from school, computer games and food. (The images to reflect this question are the games consoles and packet of crisps).

Defining a target audience

Collecting information - Quantitive research can be carried out through online forums and telephone research. The big players use BARB, but there information can be too large and complex for a small need, so the most popular method is through a simple questionnaire commonly offering the chance of winning a prize.

Advantages of quantitive research - Normally very accurate, reaching a wide number of people across the world. The best example of this is questionnaires on the internet.

Dis-advantages of quantitive research - Never allows for non predicted answers or other mitigating factors.

When gathering quantitive research, be aware of audience size, specific social groups and how they are classified upon collating the results, social backgrounds, tastes and hobbies, areas the questioned live in and how they are reached, social profiles and demographics.

Part 2

Baileys cream/Kinder Bueno/Herbal Essences sponsors Desperate housewives - All 3 are products mainly consumed by women. We know this, as Baileys television adverts always contain a male and female, the female taking centre screen, and consuming the product. Kinder Bueno adverts always contains women being a 'little bit naughty', and is often given away inside magazines such as 'LOOK' or 'WOMEN'. Herbal essences adverts always feature women washing there hair, in a setting such as a shower - or under a waterfall in a jungle. The women are shown to enjoy washing there hair so much that they commonly make sexual noises. All 3 of the product i have just talked about tie in with desperate housewives, which commonly features topics such as alcoholism, food and sex. Desperate housewives aims itself at a predominantly female audience, aged 18+ which is why these adverts where chosen.