Analyse own advertising content

The still on the left, taken from our promotional film for stratford upon avon college shows a schoolboy in a crowd, but what does this mean?

Denotation/Connotation - Teachers at school are badly represented, being shown as boring, and un-fun. However college is shown as fun, and the lectures as a more positive experience. Outlines social aspects of college life, i.e. - The Zone and Costa.

Negotiated/preferred reading - Hopefully the promo gives a preferred reading, as it is simple and easy to understand.

Representations - Students aged 16-19 (target audience) are shown, a mix of genders and social types.

Uses the expected and un expected codes and conventions.

Symbolism - Before and after - a symbolic change, or turning point in ones life.

Relationship to target audience - Audience may expect it to be a male world - This is because we used a male character in the promo.